“The ‘like’ button is a social currency of today. But the true value lies in deeper connections and understanding.”
Were you aware that Facebook did not have a ‘like’ feature in its original version, there was no quick way to express approval. I know, even the idea of such a platform without the option of liking posts sounds strange, especially when it has become such an integral part of the app. It is one of the most used features of the app with more than 4 million likes generated every minute. (BindMedia: Facebook statistics)
Today this like button has become a measure of engagement and reach on Facebook, it helps individuals and businesses grow and reach their social media goals by enhancing their visibility, building social proof, engaging potential customers, and whatnot.
I am sure some of you might be wondering how a simple click can lead to all this. In this article, I’ll answer all your doubts concerning this and discuss how to keep more Facebook Likes.
For Intel’s Ekaterina Walter, the best words were, “If you don’t have any likes or comments, you can pretty much count on your posts not being seen.” It’s hard to be seen on your fans’ news feeds, even if they like and comment on your posts. Brandglue’s CEO, Jeff Widman, says that less than 5% of all status changes are shown in members’ Top News feeds. No engagement from the public means no visibility.
DO YOU KNOW? Photo posts get more engagement than any video, link, or text-based updates. They account for 93% of the most engaging posts on Facebook.
Liking a post on Facebook registers as an interaction, and signals the algorithm to connect you with more such posts and creators. This simple click can even help increase your visibility.
For instance, if I actively engage with posts through likes and comments, this will not only help their creators by increasing their reach but will also increase my visibility and help me expand my social networks.
Have you ever noticed how some of your friends’ feeds are similar to your own? This is because the algorithm prioritizes the content liked and engaged by your friends. It automatically assumes that the content liked by your friend would be relevant to you too, due to both being in the same social circle.
Similarly, if a friend likes your posts, it will signal the algorithm to promote your content in other connections’ feeds and expand your network.
Liking someone’s post is a social interaction and if I like someone’s post, it signifies a certain degree of trust. People engage more with those who they trust.
Imagine you see two business accounts on Facebook, one has greater engagement rates including more likes and comments, while the other has the opposite. Who would you choose to trust? Most of us are more likely to choose the one with higher likes because these numbers act like proof that if people are endorsing this brand, then their services and products must be worth it.
If I add the Facebook-like button to my blog post, it would offer everyone a better opportunity to engage with my content and signal that it has social validation. As I said above, it will help increase my visibility and build trust.
This combination of increased reach, trust, and validation can encourage more visitors to check out my post, trusting that it has merit.
FUN FACT
Facebook users like posts over 5 billion times every day. That’s a staggering number, showing just how integral the “Like” button has become in daily digital interactions.
From all the points we have discussed till now, you must have understood that likes are much more than just an expression of approval. It is an essential tool to attract website traffic through social proof, engagement, and visibility.
Therefore, adding the like button on posts can help increase the number of visits on your profile and reach a wider audience. This is especially beneficial if you manage a professional account, and can help you advertise work better.
In this article, we discussed how social media likes can affect online shopping and make your brand look more reliable and trustworthy in the eyes of your customers, ultimately leading to the growth of your business.
If you are a new brand and looking for solutions to increase engagement on your account and take your social media game up a notch, then Facebook page likes is for you. They deliver likes from 100% real profiles, which can help you grow your Facebook account.
Internet Writer
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